For our audience feedback we sat down some of our target audience to watch the video that we have produced and we asked the audience some questions to help us gain a clear picture of what the audience liked and disliked. The audience responded with the following and we looked to the feedback to see whether we agree or disagree with the statements that are made. We agree with the use of bright colours being effective as this appeals to the younger target audience and in turn adds to the theme of freedom that we wanted to portray to the audience. The audience also commented on the relationship between the characters. The reason for the bond between the band members is that we wanted to make the relationship clear to the audience and to really sell the band image to the target audience. We disagree with what the audience said about the concept shots. We feel that they make the theme stronger and really portray the theme to the audience. As one of the respondents said 'it shows the journey of the band' that is what we wanted to show the audience. The journey of the band is key for us to show as that is the reason behind the concept shots. We wanted the band to show the filming for themselves as the point of view shots make it look as if the band is travelling. Disagree with changing the ending - feel that it is effective for the audience to see what the band is
For our digipak, we wanted to target this more towards a younger audience. We stuck to using bright colours to compliment our video as most shots are colourful and bright. This was because our band is more aimed towards young children.
We looked at other digipaks for inspiration. We found other bands, not necessarily aimed at children but they use effects that as a group we wanted our band to look like. Our main focus was colour as this is what our band image has formed around, we also wanted various effects to compliment the colours that we were going to use. For example we looked at the following pictures and formed our digipak around it.
We looked at bands that had two boys and a girl to match our band. We also then focused on the genre of our song which was Indie Rock. The use of the overlapped shots were the main inspiration and that was the catalyst to us thinking of other pictures that suited out band.
Getting feedback from our target audience we decided to change some of the panels as we received saying that the panels don't compliment eachother as well as they could do. We then looked at other digipaks to then look at what they have done to make theirs. We then reverted back to the first inspiration and we created this.
This is our final draft of the digipak. As you can see some of the pictures have been kept the same although some have been altered slightly. This gives the band an image that the audience can relate to and remember the band image. we have taken our inspiration from the pictures above as we felt that the images suited our band image. Some of the pictures that have been used above have also been used in our website. This gives the audience a clear link between the two ancillary texts. The use of colours also link the video and the digipak together as the primary feature of our video has a clear use of colours.
Draft 6 was completed by this time and through looking back at previous drafts, the video has improved over the course of a couple of months. We have used the lip syncing shots from filming in SeaWorld. We also filmed other lip syncing shots that were in front of a projector. We have added these in as we had taken the band shots out as we didn't feel they complimented the video as well as we hoped. Although, we still kept some in as we wanted the audience to see that they are playing a gig. However, some of the lip syncing in the shots didn't come out as well as we expected and we felt that we had to change the shots entirely. We looked at previous footage that we filmed and never used, and we found shots from filming in SeaWorld. We had some lip syncing shots that were never used and with the right effects they fitted perfectly into our video.
Throughout this month, a lot ofour work was focussed around the video and making that the best it could be and hopefully finishing it.
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