Digipak

For our digipak, we wanted to target this more towards a younger audience. We stuck to using bright colours to compliment our video as most shots are colourful and bright. This was because our band is more aimed towards young children.
















We looked at other digipaks for inspiration. We found other bands, not necessarily aimed at children but they use effects that as a group we wanted our band to look like. Our main focus was colour as this is what our band image has formed around, we also wanted various effects to compliment the colours that we were going to use. For example we looked at the following pictures and formed our digipak around it. 

We looked at bands that had two boys and a girl to match our band. We also then focused on the genre of our song which was Indie Rock. The use of the overlapped shots were the main inspiration and that was the catalyst to us thinking of other pictures that suited out band. 

Getting feedback from our target audience we decided to change some of the panels as we received saying that the panels don't compliment eachother as well as they could do. We then looked at other digipaks to then look at what they have done to make theirs. We then reverted back to the first inspiration and we created this.

This is our final draft of the digipak. As you can see some of the pictures have been kept the same although some have been altered slightly. This gives the band an image that the audience can relate to and remember the band image. we have taken our inspiration from the pictures above as we felt that the images suited our band image. Some of the pictures that have been used above have also been used in our website. This gives the audience a clear link between the two ancillary texts. The use of colours also link the video and the digipak together as the primary feature of our video has a clear use of colours.