This is the final music video. We have changed a lot since the final draft. Since the last draft we have filmed more lip syncing shots and made slight changes to the start and the end of the music video. We have made the start and the end of the video like a film roll and the ending finishes with a television static shot. We have decided to do this as it matches the theme of our band and it enforeces the quirckiness of the band itself. The lip syncing shots that we have re-filmed turned out much better than we hoped. We used a different camera during this round of filming. We used a GoPro 300 and the shots that we took with this made the shots a lot stronger than the other shots that we originally filmed. Also, confidence in front of the camera from our lead singer has increased and made the video look a lot more professional. During a school skiing trip, we saw this as a perfect oportunity to film some shots for our video. We have added them into this final piece. We never really thought about it and we experimented with them and they fitted well into the song.
By this time, we had finished our final video and were just making the final tweaks. we still feel there is some room to improve. This is the final video that we created.
from the previous draft there aren't many changes that we made. We only took out the black parts in some shots and replaced them with other shots to fit that space. We also kept with the theme of colours and made it bright and vibrant to fit with the rest of our video. We have also finished our digipak in this time and through the feedback that we received from our teacher we made the digipak link with our band and also made the photos no compliment each other. Below was what the digipak looked like when we first made it. The colours are pretty much the same and it also looks really simple. Our teacher said that we have to change some of the pictures as they don't suit the image of our band.
From looking at this feedback, we decided to take more photos and add them to the digipak and see how it turned out. This is what we made and is now our final digipak.
This is the final version of our digipak and there has been a lot of improvement. For example, we have chosen two photos that my group member took when she was in New York and we have edited the title over one, which will be the front of our digipak, and we have also edited ourselves walking into the picture.
For our audience feedback we sat down some of our target audience to watch the video that we have produced and we asked the audience some questions to help us gain a clear picture of what the audience liked and disliked. The audience responded with the following and we looked to the feedback to see whether we agree or disagree with the statements that are made. We agree with the use of bright colours being effective as this appeals to the younger target audience and in turn adds to the theme of freedom that we wanted to portray to the audience. The audience also commented on the relationship between the characters. The reason for the bond between the band members is that we wanted to make the relationship clear to the audience and to really sell the band image to the target audience. We disagree with what the audience said about the concept shots. We feel that they make the theme stronger and really portray the theme to the audience. As one of the respondents said 'it shows the journey of the band' that is what we wanted to show the audience. The journey of the band is key for us to show as that is the reason behind the concept shots. We wanted the band to show the filming for themselves as the point of view shots make it look as if the band is travelling. Disagree with changing the ending - feel that it is effective for the audience to see what the band is
