January 2015

This month we were adding tweaks to our final video. We filmed the final shots that we needed to make the video complete we also conducted some audience research to see what suits the audience. By this time we had completed draft number 5:

We had received a lot of feedback since our previous drafts. We were told at this time that band shots would have worked well. This is why we have put them into our video. We were also advised by our target audience that they wanted to see more of a development between the band and their travels. This is why we then went to SeaLife in Southend. We filmed many shots of us there however we haven't used all of them as we had over filmed and there wasn't enough room in the video! Some of the lip syncing shots in this draft we may change as feedback from respondents of our target audience stated that they feel that they aren't as strong as other shots.

This is where we also had completed our website. We made various drafts of the site before hand and they weren't as effective as the final draft. This is because we were still getting to grips with the software that we used to make the website. Our first draft was extremely basic and didn't reflect the band image at all.

This is the first draft of the homepage and it was very simple. It didn't include a logo or a background of us. It wasn't very interactive. This is the only problem that we had with our website, we wanted it to be interactive. We were also told this when we let two girls from our target audience preview the website. They also agreed that the website isn't interactive and makes them feel distant from the band. We then decided to make a new website, one which makes the audience feel connected with the band. This is the final product:

This website is much more effective as the background shows who we are and makes the audience aware of who we are! Below that there are pictures and contact details that fans can contact.