- Genre/Hybrid (How do you know/Genre Conventions)
- Stereotypes + Counter Stereotypes (representation)
- Narrative, performance or concept (Does it tell a story)
- Theory
- Lyrics + how does the video fit with the lyrics
- Iconography - Artist or band and the way they are known or shown. (Costume, Prop, Tattoos, etc) E.g Michael Jackson - White Glove
- Special Effects -CGI - How are they used?
- Lighting and what mood does it create?
- Camera work - What types of shots are they and what effect is created?
- Purpose of video - what is it trying to achieve (To entertain, To advertise)
- Product Placement - How does videos relate to other videos by that artist? Is the video advertising a product?
HOMEWORK
Due: 12th September
Choose a music video and analyse the above 1000-2000 words
Structure
- Info about song
- Evaluate whole video
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