Wednesday, 10 September 2014

3rd Septmeber - Intorduction to Media

Analysing Music Videos

  • Genre/Hybrid (How do you know/Genre Conventions)
  • Stereotypes + Counter Stereotypes (representation)
  • Narrative, performance or concept (Does it tell a story)
  • Theory
  • Lyrics + how does the video fit with the lyrics
  • Iconography - Artist or band and the way they are known or shown. (Costume, Prop, Tattoos, etc) E.g Michael Jackson - White Glove 
  • Special Effects -CGI - How are they used?
  • Lighting and what mood does it create?
  • Camera work - What types of shots are they and what effect is created?
  • Purpose of video - what is it trying to achieve (To entertain, To advertise)
  • Product Placement - How does videos relate to other videos by that artist? Is the video advertising a product?
HOMEWORK 
Due: 12th September 
Choose a music video and analyse the above 1000-2000 words 
Structure 
  • Info about song
  • Evaluate whole video 

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